Who loves the competition, got banished from our Facebook page!

Marketers already know that not only fans are important on your Facebook page or group but it’s all about the REAL fans. Real fans that are talking about the brand and it’s products. A good Facebook page is one that is supported by fans and good interactions.

Burger King in Norway did a radical social campaign. The brand had a good Facebook page with 38.000 fans, which is very high for Norway, but got too much negative comments from the people. The brand came up with the Whopper Sellout-campaign to test the loyalty towards the brand. The followers had the choice to like to new Facebook-page or to receive money to go and buy a burger from McDonald’s. The ones that choose to go for the Big Mac also receive a farewell letter from Burger King saying that they were forever banished from their Facebook page.

Thousands of people asked for a Big Mac and the number of fans on their new page went down from 38.000 to 8.000. Now the brand is followed only by his REAL fans and the interactions on the page increased by a factor of five.

Burger King Norway, only going for REAL fans.


E-mails during meetings can …

Researchers from the University of Southern California School of Business questioned 500 employees about the usage of smartphones during formal and informal meetings. Seen the fact that social skills are getting more and more important, the researchers conclude that the use of smartphones during meetings can harm your career.

The research shows that people with higher salaries do not appreciate doing your mails during meetings. The chance that the employee irritates his boss is very likely. Almost 85% even finds answering a phone call or sending a text message is inappropriate during a meeting. More than 1/5 says the use of smartphones is unwanted if other people are around, in any context.

Young people seems to have less issues with it. Generation Y – born during the 80’s and 90’s – find it three times less inappropriate as older colleagues to do emails during the meetings. On top of that men seems to have less issue with it as woman.

However it’s important to make good arrangements at company level. One of my customers even places a big wicker basket at the entrance of all meeting doors with the sign ‘Forbidden for smartphones’. Good idea at your company?

Overvloed aan sociale media kan burn-out veroorzaken

Twitter en Facebook zorgen er steeds meer voor dat werknemers een burn-out ontwikkelen. Dit komt omdat sociale media dwingend kunnen overkomen.

Werknemers worden overspoeld door informatie. Gemiddeld krijgen ze 110 berichten per dag. Vooral dertigplussers dreigen met burn-out geconfronteerd te worden. Voor hen zijn sociale media immers geen vanzelfsprekendheid. Ze proberen alles te volgen en tot zich te nemen.

Hoe moet het dan wel? “Twitter is een soort sushibar, er komen de hele dag lekkere hapjes voorbij”, zegt een internetexpert. “Af en toe pak je er eentje en daar geniet je van. Je moet zeker niet proberen het hele buffet leeg te eten. Hetzelfde geldt voor digitale informatie. Je moet alleen nemen wat voor jou van toepassing is en niet proberen om alles tot je te nemen.’’

Bron: HR Praktijk