Geen ticket = geen drinken op Tomorrowland.

In Boom zijn ze volop bezig met de opbouw van het beste festival van het jaar. 180.000 mensen zijn reeds aan het aftellen naar Tomorrowland. Dit jaar hebben ze beter een armbandje! 

Vorige week kondigde de organisatie van Tomorrowland aan dat alle betalingen zullen verlopen via een armbandje (jouw persoonlijk toegangsbewijs). Dit is slim gezien! Je hebt geen geld meer in omloop op de festivalweide, wat het aantal diefstallen drastisch zal verminderen. Enkel nog TML diamanten. Dit wil ook zeggen, zonder geldig armbandje geen drinken!

Daarnaast biedt het armbandje nog tal van extra voordelen. De organisatie weet perfect waar op het domein iemand zich bevindt. Zo kunnen ze ook het succes van de DJ’s meten of bij problemen ingrijpen waar nodig.

Aangezien nu alle betalingen digitaal gebeuren weet men ook jouw consumptiepatroon. Zo kunnen ze digitaal volgen welke bar zonder drank of eten dreigt te vallen. Tomorrowland kennende, willen ze weten hoe snel flessen champagne kunnen koelen om ze daarna op perfecte temperatuur te kunnen serveren, afhankelijk van de directe vraag. En dit alles volledig online en real time. 

Met deze innovatie helpt digitalisatie het festival in goede banen te leiden en fraudeurs minder kansen meer te geven. Echt een mooi voorbeeld hoe men erin slaagt om een muziekfestival te verbinden met de online wereld. De combinatie van de offline wereld met de online wereld geeft een uniekecustomer experience‘ en laat nu net dit het uithangbord van Tomorrowland zijn. Geniet ervan!

Bjorn Van Reet

Lees Het Laatste Nieuws artikel.


Are you a consumer, a creator or an investor?

Today I was watching a program called ‘De Liefde voor Muziek’ (The Love for Music) on the Belgium television. Completely relaxed and enjoying the creativeness of artists like Kate Ryan, Stan Van Samang, Guy Swinnen, Tom Helsen, … I start realising the beauty of creating this. Would you like to be a creator of something or rather just be a consumer? Or are you in the middle grey zone, earning money every day to consume?

Last week I had a great presentation of a professor called Theo Compernolle and he caught me directly with his opening question. What do you know about your brain? After a few seconds of silence it was clear to me … nothing. Every day we are using our brain but don’t know how to optimise the usage of it. Scary, isn’t it? When using your brain more optimal you can gain around 40% productivity. Just the idea to have 40% more time to create or enjoy would be awesome, right?

A man who I admire is Marc Coucke. What he did with Omega Pharma is just fantastic. He didn’t invent any product himself but only brought products better to the market, isn’t that a great skill. We all should be proud on Belgian companies like Omega Pharma but no, we all focus on the amount of money Coucke received. Now Mark announced to invest some of his fortune into Volta Ventures, a company that’s supporting startup technology companies to avoid them to move to Silicon Valley in the US. We need more people like Mark and investors like Volta Ventures to support creators realising their dreams!!

But back to the original question: would you like to be a creator or a consumer? Would you like to earn money or spent money to pay for other people’s creations? Make your decision and go, follow your dreams. Build them, grow them and don’t forget to enjoy your journey. Good luck!



Hacker steals nude photos of celebrities from iCloud

Hundreds of intimate pictures of female celebrities, including Oscar-winning actor Jennifer Lawrence, Mary Elizabeth Winstead, and more; were leaked overnight after being stolen from their private collections and posted on infamous web forum 4chan.

How the pictures were obtained remains unconfirmed, but anonymous 4chan users claimed that they were drawn from celebrities’ iCloud accounts. Lawrence herself had complained about the iCloud service, which allows iPad, iPhone and Mac users to synchronise images and other data between devices, in an MTV interview earlier this year.

The images were uploaded to 4chan, the anonymous image sharing website, by users offering more explicit material in exchange for paypal and bitcoin payments. Within hours the photos were being shared on Twitter, and a so called ‘Master List’ has since circulated, identifying the 100 other stars allegedly targeted in one of the biggest mass breaches of celebrity privacy in history. Those named include the singer Rihanna, models Kate Upton and Cara Delevingne and the US footballer Hope Solo.

Apple’s response to the incident is “Tim Cook promises extra iCloud security. Will it work?” In a world were everything is public until you make it private, cloud security is key. iCloud is focusing on photos to store online but let this also be a warning for Microsoft, Google, Dropbox, and more … Can you image that companies confidential data that’s stored in the cloud is hacked?!? I feel the opportunity for an additional security business and the time to educate the world to make everybody aware of the risks of the online world.


Need for speed 2 drive innovation

Today Telenet announced to invest a half miljard euro in his network over the coming 5 years. “We are investing in additional lanes on our highways, long before they causes traffic jams”, told Telenet CEO John Porter me. John is referring to the continuous increasing demand for capacity due to the success of streaming services like Stevie, Yelo, iTunes, … But also the increasing demand for cloud services; Office365 & OneDrive, Google Apps with Google Drive, …. These additional lanes will give Telenet the ability to increase the capacity for his end user up to 1 gigabit per second.

Yesterday the second biggest mobile provider in Belgium Mobistar also announced to have the best 4G network. Over the coming years Mobistar also keeps investing in speed on his mobile network. I hope Proximus will do the same and what about Base?!?

It’s clear that the today’s world is asking for more capacity, but can you start dreaming about all the innovation we can build on it? Personally I believe that investing in technology is one of the key aspects to keep Belgium as a country competitive against the power what’s coming from the East. So thanks to all telco providers but helping the economy to drive innovation, now it’s up to the service providers to start.


Who loves the competition, got banished from our Facebook page!

Marketers already know that not only fans are important on your Facebook page or group but it’s all about the REAL fans. Real fans that are talking about the brand and it’s products. A good Facebook page is one that is supported by fans and good interactions.

Burger King in Norway did a radical social campaign. The brand had a good Facebook page with 38.000 fans, which is very high for Norway, but got too much negative comments from the people. The brand came up with the Whopper Sellout-campaign to test the loyalty towards the brand. The followers had the choice to like to new Facebook-page or to receive money to go and buy a burger from McDonald’s. The ones that choose to go for the Big Mac also receive a farewell letter from Burger King saying that they were forever banished from their Facebook page.

Thousands of people asked for a Big Mac and the number of fans on their new page went down from 38.000 to 8.000. Now the brand is followed only by his REAL fans and the interactions on the page increased by a factor of five.

Burger King Norway, only going for REAL fans.