Internal competition is killing us …


We are doing it again …. only look to ourselves and forget to look at it as a whole.

On Sunday the 25th of May we had elections in Belgium. The outcome, everybody won; you can’t believe it. The biggest political party normally takes the initiative to form a new government. And then it happened!!! Because of the internal competition we are losing the game.

Nobody sees it but again we won’t be able to form a government that’s making the difference. It almost feels like in a big company. We have 5% marketshare in a certain segment but we are focussing more on the internal competition than on the other 95% available on the market. Sorry to say but that’s the same for our country. Why are we losing so much time creating a new government while …

…   our salary handicap is a real issue to be competitive in the world
…   no international companies are investing in Belgium anymore
…   the last Belgian founded companies are thinking of leaving the country
…   disruptive technology is destroying the way we do business today
…   blue color jobs disappear quickly and white color jobs can’t be filled
…   industries are begging for investments
…   the mobility industry is moving away from oil to electricity
…   the unemployment rate is too high to hold the system
…   Asia is growing & producing faster than we can
…   Europe is struggling to hold his world wide position

Internal competition is killing our country & nobody sees it

So please …. politicians, business leaders, investors, …. open your eyes, let us work & build together a world were we would be proud to give it to our children. Stop looking at each other and let’s start working together by showing great leadership to become  ….. successful ALL TOGETHER.

Thank you, Bjorn

Who loves the competition, got banished from our Facebook page!

Marketers already know that not only fans are important on your Facebook page or group but it’s all about the REAL fans. Real fans that are talking about the brand and it’s products. A good Facebook page is one that is supported by fans and good interactions.

Burger King in Norway did a radical social campaign. The brand had a good Facebook page with 38.000 fans, which is very high for Norway, but got too much negative comments from the people. The brand came up with the Whopper Sellout-campaign to test the loyalty towards the brand. The followers had the choice to like to new Facebook-page or to receive money to go and buy a burger from McDonald’s. The ones that choose to go for the Big Mac also receive a farewell letter from Burger King saying that they were forever banished from their Facebook page.

Thousands of people asked for a Big Mac and the number of fans on their new page went down from 38.000 to 8.000. Now the brand is followed only by his REAL fans and the interactions on the page increased by a factor of five.

Burger King Norway, only going for REAL fans.

Burger-King

App Spotlight: Scan business cards straight to your Salesforce account

In this fast changing world everybody is looking to optimize his/her time. Today I found a great app for ALL sales forces in an organization. “FullConctact Card Reader” is the app where you can just scan a business card, put it into your personal contacts whom are synced automatically with the company exchange environment. I can also put the business card directly into our company Salesforce.com system. Now my boss will also be happy that all my contacts are registered and up-to-date.

The app is available on the iTunes store for all the Apple fans but also in the Google Play store for the Android fans. Now everybody is happy 🙂 or maybe not the Microsoft mobile people, sorry guys.

 

Screenshot 2014-04-25 23.44.52

Read below for more info around the app:

FullContact Card Reader lets you turn that stack of business cards into Salesforce Leads or Contacts or iPhone contacts. Our *human-powered* transcription makes sure you have the contact info you need! You can scan business cards, import them into Salesforce, and get started following up – all with a single click.

With added features like real people transcribing your card, two-sided scanning, Salesforce field-level validation, and real-time status updates, FullContact Card Reader is the fastest, most accurate way to import business cards into Salesforce or your iPhone contacts.

▸ FEATURES

* Convert business cards to Salesforce Leads, Salesforce Contacts, or iPhone contacts
* Scan one-sided and two-sided cards
* Works via your iPhone’s camera
* Card transcriptions by real people ensures accuracy for scanned cards
* View status updates in real-time
* Seamless Salesforce integration (**works with Salesforce Group, Professional, Enterprise, Unlimited, and Developer editions**)
* Save contacts to iPhone
* Results automatically exported to Salesforce and your FullContact Address Book

Link for more details: www.fullcontact.com or www.fullcontact.com/cardreader

 

 

Harder, better, faster, stronger…

De technologische verandering is alomtegenwoordig — smartphones, sociale media, cloud computing en apps, you name it. De wereld is constant in verandering: het aantal mobiele abonnementen is sinds 2002 elke twee jaar verdubbeld en bijna één derde van de wereldbevolking heeft toegang tot het internet. En wat meer is: de technologische veranderingen gaan steeds sneller. De innovatie beweegt aan zo’n duizelingwekkende snelheid dat de mens niet meer kan volgen. Het revolutionaire product van gisteren is vandaag heel gewoon en zal morgen al achterhaald zijn.

De mens — en dan vooral de Generation X en Y is verzot op technologie. Maar wat geeft die technologie ons eigenlijk? Technologie zorgt ervoor dat we sneller kunnen werken; het geeft ons meer vrijheid en zelfstandigheid, wat ons gelukkig maakt. Dat betekent echter ook dat we ons constant moeten verbeteren, herzien en aanpassen aan de technologie en veranderende omstandigheden. Het is hier dat Generation Flux opstaat: mensen die meerollen met de vliegensvlugge technologische snelheid en hierbij gretig gebruik maken van alle tools die er voorhanden zijn. Ze houden van instabiliteit en aanvaarden — of hebben zelfs plezier — in job-hopping, veranderende business modellen en theorieën. Ze hebben een hekel aan status quo en zien het als een mogelijkheid om zichzelf en de wereld te verbeteren.

Maar er is ook een keerzijde aan de technologische medaille. Heel wat mensen ervaren deze snelle veranderingen als belastend en stresserend. Onze instinctieve reactie op dergelijke situaties kan je meestal indelen in drie categorieën: agressie, angst en apathie. Niet enkel de mens op zich, maar de hele gemeenschap heeft te lijden onder de razendsnelle technologische veranderingen. Kijk maar naar fenomenen zoals vandalisme en hooliganisme (agressie), het steeds meer voorkomende “burn-out”-syndroom en depressies (apathie) en de vele slaap- en kalmeringsmiddelen die vandaag de dag geslikt worden (angst).

En er is meer: niet enkel de technologische verandering schakelt een versnelling hoger, maar ook de hoeveelheid beschikbare data. De technologie leidt tot een explosie van irrelevante, onduidelijke en onjuiste informatie, waardoor je nog minder het bos door de bomen ziet. Deze zogenaamde “data smog” zorgt ervoor dat heel wat managers last hebben van verhoogde spanning en een slechte gezondheid — denk maar aan angst, slechte besluitvorming of geheugen- en concentratieproblemen. Elementen die de stress voor verandering alleen nog maar erger maken.

Het grootste probleem van deze tijd is niet te weinig vooruitgang, maar vooral te veel vooruitgang. Rationeel, fysisch en sociaal lijken we niet in staat om te gaan met deze mate van veranderingen en nieuwe informatie. Waar is de limiet? De mens is slaaf geworden van de technologie, de technologie die blijft gaan en ons naar de spreekwoordelijke afgrond duwt…

E-mails during meetings can …

Researchers from the University of Southern California School of Business questioned 500 employees about the usage of smartphones during formal and informal meetings. Seen the fact that social skills are getting more and more important, the researchers conclude that the use of smartphones during meetings can harm your career.

The research shows that people with higher salaries do not appreciate doing your mails during meetings. The chance that the employee irritates his boss is very likely. Almost 85% even finds answering a phone call or sending a text message is inappropriate during a meeting. More than 1/5 says the use of smartphones is unwanted if other people are around, in any context.

Young people seems to have less issues with it. Generation Y – born during the 80’s and 90’s – find it three times less inappropriate as older colleagues to do emails during the meetings. On top of that men seems to have less issue with it as woman.

However it’s important to make good arrangements at company level. One of my customers even places a big wicker basket at the entrance of all meeting doors with the sign ‘Forbidden for smartphones’. Good idea at your company?